Last Updated: January 19, 2026

This Privacy Policy explains how Outline Origins Corp. (“Contour,” “we,” “us,” “our”) collects, uses, shares, and protects personal information when you visit or make a purchase from contourinsoles.com (the “Site”).

1) Information We Collect

We may collect the following categories of information:

A) Information you provide

• Contact information: name, email, phone number, shipping/billing address

• Order information: products purchased, order history, returns/refunds

• Account information: login details and preferences (if you create an account through Shopify)

• Customer support: messages, emails, and other information you choose to share

• Marketing preferences: email/SMS opt-in status and communication preferences

B) Information collected automatically

When you browse the Site, we may automatically collect:

• device and browser information

• IP address and approximate location

• pages viewed, clicks, and usage data

• cookies, pixels, and similar tracking technologies

C) Information from third parties

We may receive information from:

• Shopify (storefront and checkout)

• Payment processors (payment confirmations; we typically do not receive full card numbers)

• Shipping carriers (delivery status)

• Advertising/analytics partners (attribution and ad performance data)

2) How We Use Your Information

We use personal information to:

• process payments and fulfill orders

• provide shipping updates, order confirmations, and customer support

• administer returns/refunds and prevent fraud

• operate, maintain, and improve the Site and customer experience

• send marketing communications (email and SMS) when you opt in

• measure advertising performance and build audiences for ads (where permitted)

• comply with legal obligations and enforce our policies

3) Advertising, Analytics, and Tracking Technologies

We use tools to understand Site performance and improve advertising results, including:

• Google Analytics

• Meta Pixel (Facebook/Instagram)

• TikTok Pixel

• Klaviyo (email and SMS marketing/automation)

These tools may use cookies, pixels, and similar technologies to collect information about your activity on our Site and across other websites/apps. We may share certain identifiers (such as email address or phone number) in a hashed or encrypted form with advertising partners for measurement and audience matching, where permitted by law.

Your choices

• You can manage cookies through your browser settings and (where available) cookie preference tools on our Site.

• You can opt out of certain interest-based ads through platform settings (e.g., Meta, Google, TikTok) and industry opt-out tools.

• You can contact us at support@contourinsoles.com with the subject “Privacy Request” to exercise applicable rights (see Section 8).

4) How We Share Personal Information

We may share personal information with:

• Service providers that help run our business (Shopify, payment processors, shipping/logistics, customer support tools, Klaviyo, analytics providers)

• Advertising partners (Meta, Google, TikTok) for ad delivery, measurement, and attribution (depending on your settings and applicable law)

• Legal/compliance when required by law or to protect rights, safety, and prevent fraud

• Business transfers if we are involved in a merger, acquisition, or asset sale

We share only what is reasonably necessary for these purposes.

5) Email & SMS Marketing

If you opt in, we may send promotional emails and text messages.

• Email: You can unsubscribe using the link in any marketing email.

• SMS: You can opt out at any time by replying STOP. For help, reply HELP or contact support@contourinsoles.com. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase where required by law.

6) Data Retention

We retain personal information as needed to fulfill orders, provide support, maintain required business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the purpose and type of information.

7) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure.

8) Your Privacy Rights (U.S. State Privacy Laws)

Depending on where you live, you may have rights to:

• request access to personal information we hold about you

• request deletion (subject to legal exceptions)

• request correction of inaccurate information

• opt out of targeted advertising or certain data sharing (where applicable)

• appeal certain decisions (where required by law)

To make a request, email support@contourinsoles.com with the subject line “Privacy Request.” We may verify your identity before fulfilling the request.

California notice (Do Not Sell/Share)

We do not sell personal information for money. However, sharing data with advertising partners for targeted advertising may be considered a “sale” or “sharing” under California law.
To opt out of this sharing, email support@contourinsoles.com with the subject “Do Not Sell/Share” and include the email/phone number you use with us.

9) Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children.

10) International Visitors

If you access the Site from outside the United States, your information may be processed and stored in the United States or other jurisdictions where our service providers operate.

11) Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the latest version. Continued use of the Site after changes means you accept the updated policy.

12) Contact

Privacy questions or requests:
Outline Origins Corp.
Email: support@contourinsoles.com